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Koenig Advertising Public Relations Awarded Projects from P.E.A.C.E., Inc.

Tuesday, November 24, 2009

Koenig Advertising Public Relations will create and implement advertising and public relations campaigns for P.E.A.C.E., Inc.’s federally-funded Healthy Marriage Demonstration Grant and Connect2Work projects.The full-service marketing communications agency will plan, implement and evaluate a marketing communications program for The Healthy Marriage Demonstration Grant project that will include television, radio, outdoor and web advertising, brochures, posters and public relations. The Healthy Marriage program offers classes for unmarried people to build healthy relationships as well as working to build public awareness of the benefits of a healthy marriage.For the Connect2Work program, Koenig is designing television, outdoor, bus and web advertising and collateral materials, and will conduct public relations to launch the program. The agency also is developing a media plan and will purchase all media.

Connect2Work is 15 programs to help the under-employed or unemployed in Onondaga County obtain and secure long-term, stable employment by providing job-readiness, training and placement, in addition to the resources and life skills needed to stay employed. It is funded through the 2009 American Recovery and Reinvestment Act (ARRA).

“Working with P.E.A.C.E., Inc. gives us the opportunity to provide creative solutions that will make a positive impact in our community,” Stewart Koenig, Koenig Advertising Public Relations president, said. “Our campaigns will be valuable in helping to connect people who are in need of services, whether it is classes on healthy relationships or resources for finding a job; and we’re grateful for the opportunity to work with such a great organization as P.E.A.C.E., Inc. “

Located in Syracuse’s historic Armory Square, Koenig Advertising Public Relations (www.koenig-adpr.com) has served a wide range of commercial, government, and not-for-profit clients since 1988.