Print Advertising

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Foster Grandparents
New!PEACE, Inc.’s Foster Grandparent Program brings 55+ citizens into 1st and 2nd grade Syracuse classrooms to help out and share their experiences, while giving the ‘grandparents’ meaningful work and even a small stipend. Koenig Advertising Public Relations created an integrated marketing campaign targeted at low-income Syracuse seniors.


Koenig worked with Symphoria to build the new brand and fill the seats. We created a tag line, a theme and a set of icons for each of its second and third seasons.


ClearPath Diagnostics
The client, a physician-owned anatomic pathology and cytology laboratory, treats its work with humanity and sensitivity and asked Koenig Advertising to reinforce this through their advertising.

Medical Coding Services
MCS makes temporary staff available to hospitals to perform insurance coding. Ads like these appear in health management trade publications and have proven effective in strengthening the MCS brand and inquiries about their services.

Evans Chevrolet
This local dealership breaks through the clutter of the Auto section with clean, branded ads that generate interest and sales on a regular basis.

Clay Business Park
The Syracuse Economic Growth Council asked Koenig for a plan to promote the Clay Business Park and its access to water for manufacturing. A combination of direct mail, print and online advertising, and public relations has generated increased web traffic and renewed interest in Clay Business Park.Honorable Mention – New York State Economic Development Council (NYSEDC) Marketing Awards






Outdoor Advertising

Syracuse Diocese Catholic Schools
This billboard is one component of an integrated marketing communications campaign encouraging enrollment and positioning Catholics schools as a quality alternative.

Rudy Schmid
A Syracuse institution for more than eight decades, Koenig re-positioned Rudy Schmid in this billboard to emphasize its total car care services.



Christopher Community
Rack cards were produced for each of the more than 40 properties of this non-profit development and management company specializing in housing for seniors, families, and the disabled in Upstate New York creating a family look and brand identity.

ClearPath Diagnostics
This physician-owned pathology laboratory promotes its services and expertise to healthcare providers. This brochure details ClearPath’s expertise in women’s health issues.

Onondaga County Economic Development
We have performed significant marketing communications services over the years for upstate New York economic development organizations. Here is a resource guide that earned Koenig Advertising Public Relations with an award from the New York State Economic Development Council.



Galson Laboratories
Galson Laboratories is a leader and innovator in industrial hygiene monitoring solutions and this 20′ x 20′ exhibit reflects its position in the industry. Koenig identified and designed the exhibit, and coordinated the client’s highly successful trade show appearance.

Syracuse Center of Excellence
The Syracuse Center of Excellence in Environmental and Energy Systems wanted to define their important contributions to science and economic development resulting in this exhibit designed by Koenig Advertising Public Relations.