What do we do?
Nothing, until we’re sure it’s right for you. That means getting to know everything about you and your customers. Once we know what makes you tick, we can choose the tack.
- Marketing Planning: The critical first step! We crawl inside the minds of your audience to find out what they like and where they look for it; then, we identify your markets and razor-sharpen your message.
- Marketing Research: Research is the light. We use informal primary and secondary studies, partner with top marketing research companies for statistically valid survey research, focus groups and concept testing and discover exactly why someone will (or won’t) buy your product/service, and tailor your message accordingly.
- Media Planning and Buying: Whether it’s $5,000 or $5 million, we have the expertise and tools to buy smarter at the local, regional and national levels for retail and B2B print, TV, radio and Web.
- Graphic Design: Our designers have told countless compelling stories in a square inch or two with our logo designs. When you need the longer version, our brochures, folders, posters, you name it, regularly help advance our clients’ goals.
- Website Design: From design to architecture, our web designers aren’t on the cutting edge—they are the cutting edge. We also do landing pages, microsites and the e-mail blasts that get your customers there.
- Search Engine Optimization (SEO): We do our walking to Google, Yahoo and Bing today, not the Yellow Pages. You need to rank high on searches and our SEO experts can get you there.
- Television, Radio, Print, Web Advertising: Our creative teams have worked on B2B and retail accounts for clients ranging from Fortune Top 10 to the mom-and-pops. Whether you’re a giant or a just-starting-out, our goal is to make it good. Really good.
- Public Relations: We’ve mastered the art of raising your company/organizations visibility. Effective PR combines the right vehicle with the right message. Whether you need to communicate internally, to a community or a target market we’ll take you from plan to execution.
- Social Media: A presence on Facebook, Twitter, LinkedIn and other social media platforms is a must today for most businesses and organizations. We set it up, get you “Likes” and keep it current.
- Trade Show Exhibit Design, Coordination and Representation: We literally wrote the book on trade show marketing and are glad to share our expertise. Let us do all the work including booths, banners, publicity and more.
- Direct Mail, Mailing List Research and Procurement: We research the audience, get their addresses, and develop creative, results-oriented direct-mail material.
- Video and Interactive Media Production: “New media” isn’t exactly new to us—our people have been leaders in “interactive” for years—so if you want to put your message in motion and keep your customers clicking their way to a purchase, give us a call.
- Event Planning and Coordination: We’ve planned events both local and global in scope. If you have an event, trust us: We can help you make it into an Event!
- Training: In conjunction with our global partner, PPS International Limited, we take our world-class organizational training from coast to coast, teaching people in companies of all sizes how to be more productive leaders, salespeople, managers and contributors.
- Sales Promotion: We develop creative and effective sales promotions that enhance the value of your product or service.
- Technical Writing and Editing: We have decades of experience across a variety of technical writing disciplines.