Broadcast

We bring our clients’ messages to life through creative television and radio advertising. Both memorable visuals for TV and theater-of-the-mind radio production enhance their message and help meet their marketing goals.

Television

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PEACE, Inc.’s
Foster Grandparent Program brings 55+ citizens into 1st and 2nd grade Syracuse classrooms to help out and share their experiences, while giving the ‘grandparents’ meaningful work and even a small stipend. Koenig Advertising Public Relations created an integrated marketing campaign targeted at low-income Syracuse seniors.
Foster Grandparent Program TV spot

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The Milton J. Rubenstein Museum of Science and Technology (The MOST)

A standard bearer for the Armory Square district of Syracuse, The MOST educates and entertains both children and adults with interactive science exhibits and the only domed IMAX theater in upstate New York. Koenig Advertising Public Relations has worked with the MOST for many years and recently developed a branding campaign highlighted by an animated character called “Whiz Kid”.
WhizKid 30-Sec TV spot

WhizKid 30-Sec TV spot #2

Syracuse Diocese of Syracuse

Koenig created TV, radio, digital and outdoor advertising for the Syracuse Diocese Catholic School district comprising 24 schools located in Oswego, Onondaga, Oneida, Cortland and Broome counties in upstate New York. These TV commercials are the foundation of a campaign that promotes enrollment and positions the Catholic schools as a solid choice for your children’s education. Simply put, it tells the audience that “Catholic Schools Work”. The sound track also serves as radio commercials.
Catholic Schools 30-Sec TV spot

Catholic Schools 15-Sec TV spot


Evans Chevrolet

When Evans Chevrolet in Baldwinsville, NY, retained Koenig, our assessment was that they needed to raise visibility, especially communicating its convenient but relatively unknown location just outside the village. We produce television commercials and perform media planning/buying as well as consulting on the Evans GM website, www.evanschevy.com, and managing Evans Chevy’s social media. Evans has had numerous record months and increased sales over the length of the campaign.

Evans Chevrolet Spot #1

Evans Chevrolet Spot #2

Evans Chevrolet Spot #3

Evans Chevrolet Spot #4

Consumer Credit Counseling Service of Central New York

Koenig Advertising Public Relations was named Consumer Credit Counseling Service of CNY’s (CCCS) “Vendor of the Year” for bringing “a new excitement to our message, our ads and our materials.” The following TV and radio spots, combined with an aggressive media presence in the Albany, Binghamton, Syracuse, Utica and Watertown markets helped make the CCCS phones ring, significantly increasing appointments for credit counseling.

Consumer Credit Counseling Service – “Out of Balance”

Consumer Credit Counseling Service – “The Dig”

Consumer Credit Counseling Service – “Moving Things Around”

Consumer Credit Counseling Service – “Balloon

Consumer Credit Counseling Service – “Metamorphosis”

Consumer Credit Counseling Service – “Monster”

 

Radio

New
PEACE, Inc.’s
Foster Grandparent Program brings 55+ citizens into 1st and 2nd grade Syracuse classrooms to help out and share their experiences, while giving the ‘grandparents’ meaningful work and even a small stipend. Koenig Advertising Public Relations created an integrated marketing campaign targeted at low-income Syracuse seniors.

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The MOST

Syracuse Diocese Catholic Schools

These radio commercials ran late summer and tell our target audience that there is still time to apply to Catholic schools. This campaign that also ran online ads, was successful in generating interest and an increase in applications.

 

Consumer Credit Counseling Service of Central New York